Lead GenTop: educate and capture interest. Middle: compare solutions and handle objections. Bottom: demos, trials, and offers.
Funnel Stages Defined
Top: educate and capture interest. Middle: compare solutions and handle objections. Bottom: demos, trials, and offers.
Email bridges stages faster than waiting for organic return visits alone.
Content Assets per Stage
TOFU: blog guides, checklists. MOFU: webinars, case studies. BOFU: ROI calculators, implementation timelines.
Each email one primary CTA to the next asset — avoid choice overload.
Lead Scoring and Sales Alerts
Add points for pricing page visits, repeat opens, and demo clicks. Alert sales when threshold hits.
Sync CRM and email platform so reps see full engagement history.
Frequently Asked Questions
How long should B2B nurture last?
Often 3–8 weeks depending on deal size; enterprise may need months of touches.
Can one funnel serve all products?
Split by product line when offers and personas differ significantly.
Ready to scale email leads?
emailead builds ROI-focused email campaigns with transparent reporting — from list strategy to conversion tracking.
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