LegalNo false header information. Clear subject lines. Identify ads. Include physical address. Honor opt-outs within 10 business days.
CAN-SPAM Requirements (US)
No false header information. Clear subject lines. Identify ads. Include physical address. Honor opt-outs within 10 business days.
You do not need prior opt-in for commercial email in the US, but best practice is permission-based sending.
GDPR (EU/UK)
Lawful basis — usually consent for marketing. Easy unsubscribe, data access requests, and documented consent records.
Do not mail EU residents without understanding their rights and your processor agreements.
Operational Checklist
Privacy policy linked from forms. Consent timestamps stored. Suppression lists synced across tools. Regular list audits.
Train team on phishing and data handling — compliance includes security.
Frequently Asked Questions
Is double opt-in required under GDPR?
Not always, but it is strong proof of consent and recommended for marketing lists.
Can I email customers who bought once?
Depends on jurisdiction and what they agreed to — transactional updates differ from promotional mail.
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